The Marketing Education test is designed for the candidate seeking certification as a middle school or high school marketing education classroom teacher. The test focuses on the knowledge and skills a teacher must have to support the marketing education curriculum. It reflects the essential foundations and functions as identified in the MBA Research Marketing Standards (2020).

The test concentrates on the core foundations of knowledge and cognitive skills, including general business, management, entrepreneurship, communication and interpersonal skills, economics, and program development. In addition, the test assesses the individual’s knowledge of core functions, including distribution, financing, marketing information management, pricing, product and service management, personal selling, and promotion.

The 120 selected-response questions cover topics that require an individual’s knowledge, as well as the ability to apply the knowledge and principles needed as a marketing professional. The test taker should be prepared to encounter ethical and technological concepts, as well as emerging trends and issues in marketing or general business. This test may contain some questions that do not count toward your score.